Site Presentation.

Screen Shot 2015-12-01 at 4.03.42 PM

http://www.upworthy.com/

Background 

http://www.upworthy.com/about

Design 

-Look and feel

http://www.upworthy.com/van-goghs-starry-night-was-re-created-with-bacteria-its-as-cool-as-it-sounds

-Tone

http://www.upworthy.com/an-snl-comedian-stars-in-a-video-that-perfectly-sums-up-why-gender-equality-is-a-big-deal?c=tpstream.

Content 

-Editorial Flow

-Photography

-Sourcing

-Multimedia

Social 

-promoting through social media platforms

-community tools

Data and Facts 

-site history

-founders

-traffic

(image from quantcast.com)

US mobile web (77%)  online (23%)

Global mobile web (75%) online (25%)

in the month of November-

38 million visits

43 million page views

Business Models 

-advertisements/downloads/events

-subscriptions

-getting published

-How do they make money? 

*promoted content*

http://www.upworthy.com/30-seconds-of-women-over-apologizing-followed-by-30-seconds-of-them-so-destroying-that-stereotype

*sponsored content*

https://www.upworthy.com/what-it-really-means-to-be-an-earthling

Above all in the context of our reading 

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